Installation view
Installation detail
Studio picture
Light-box installation
The graphite metal construction of the infamous Coca-Cola logo has been flipped backwards to confront a conspiratorial rumour that the logo conceals an anti-Islamic message in Arabic: No Mohammad! No Mecca! The absurdity of such a claim mirrors other big brands and their so-called hidden meanings. The backwards logo replaces the negative reading with a positive, one that symbolizes a celebration of Islam every time someone pops open a can of Coke. The menacing threat becomes a “toast” to Muslims everywhere, it just depends on how one decides to see it, read it or spin it.
This work was shown at: KIASMA- Museum of Contemporary Art, Helsinki 2010, DA2- Centre of Contemporary Art in Salamanca, Spain (2010)
Details:
Dimensions: 87 cm x 260 cm x 20 cm